- Intro: the game, the odds, the play styles, the paths, users manual
- Brand: brand plan, personal guarantee, your website
- Presence: online press kits, social media mistake, loyalty rules, messaging
- Market: earn your readers, push vs. pull marketing, advertising, negative space, open water
- Project: uniquely familiar, free prize, swag
- Archetype test
- Archetype system options
- Design resources
- Display resources
- Downloads & shareables
- Typographic genetics
- Genre organizations
- Pitches & queries
- Playstyle test
- A brief history of publishing
- Quizzes & survey services
- Sample documents
- Software options
- Style sheet examples
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