Author faqs

How did you two end up writing this book?

We found ourselves always answering the same questions from writers at all stages of their career. They came to us because they knew we were research wonks who tackled problems by investigating and indexing solutions. We loved helping because we've both experienced the generosity of experienced authors willing to give us a hand, and we wanted to offer that feeling to any author seeking direction, no matter where they are in their career.

What qualifies you to write this book?

Personal experience and the results we've experienced by putting these maxims into practice. We're not claiming to be gurus, just working stiffs who've built genre careers. We've been writing and studying the market for over twenty-five years, and we've been actively selling for fifteen. This is a book straight from the front lines. When we started out we had to cobble together a game plan based on what we saw around us. Little by little we learned what strategies worked, what didn't, and what came with a sting in the tail.

What Your A Game does is synthesize the best thinking we could find on branding, platform, marketing, and promotion in business and entertainment to present it in a coherent package specifically addressing genre fiction authors.

You both write romance and I don't. How can I be sure that this A-game stuff will apply to my genre?

The content covered in Your A Game isn't specific to a genre. Each pocket of genre fiction will have specific expectations and behaviors, but there aren't books waiting to be written on those differences, only a handful of pamphlets. In addition to our own research and experience in other genres, we know people in every part of the market who have wrestled the same problems and applied these techniques with measurable success.

Romance remains a unique force in publishing, but all genres grapple with the same issues: how to sell a story to a crowd with specific, passionate interests, how to meet and exceed expectations, how to honor form without descending into formula. The tropes and tricks of writing popular fiction vary between genres, but not the task of reaching your readers who will buy your book.

What did you do before you wrote genre fiction?

Heidi taught writing in formal classrooms and in nontraditional settings for fifteen years and Damon wrote film, theatre, and comics for over twenty-five years. We both also have post-graduate degrees and the kind of crazy-quilt employment/experience résumés common in people who end up writing genre fiction.

Do you ever teach A-game classes?

Absolutely! We've already taught classes on this material across the country in formats from informal roundtables to weekend-long workshops. Our classes are applicable for a variety of genres and have even been successful with some corporate clients. You can find more information on the LEARN page, where we have information about our offerings and a schedule of upcoming appearances.

What kind of setup do your classes require?

The setup and logistics really depends on the context. We've taught workshops in conference centers for hundreds and private promo coaching for publishers looking to boost their authors. The only essential element is time and attention. Generally we do use Powerpoint, because visuals can be so helpful with abstractions, but we can also throw down low-tech without trouble.

99% of the time we offer a meaty handout to spare note-taking and so that students can mull the content and kick ideas around afterward.

Our main goal for any class is that attendees leave with concrete options and a better sense of the tasks ahead.

How can my group book a workshop with y'all?

That depends on our schedule and availability. First, contact us directly and let us know what you have in mind and when. If we can find a time that works, we'll work with you to come up with a program that meets the needs of your members. Depending on the travel distance and timing, transport and accommodations will factor as well.

Also, we live at no small distance from each other. Unless you're planning somehting around a con we'll be attending, you might also consider having one of us come and present.

Where are you both from?

Heidi grew up in Iowa, which she loves and never plans to leave. She now lives in Ames. Damon grew up in Texas which he does not love, moved to NYC when he was 16 and (aside from a few years in London) has lived there ever since.

When are you going to be somewhere near me?

You can find more information on the DISCOVER page which offers news and updates about our adventures or on the LEARN page, where we have information about our offerings and a schedule of upcoming appearances.

Smart, fast-paced and comprehensive, this is the ONE book you need to develop your own brand and a personalized marketing plan that works for you. Run, don't walk, to get started on YOUR A GAME!

Cindy Dees
Cindy Dees bestselling, award-winning author of the Dragon Crest series and the The Medusa Project series

Your A Game is a playful, succinct and accurate guide to marketing in today's changing world. Whether you're a new writer or a seasoned pro, you will find the text and the format fun, informative, personal and useful. And brilliant-- don't forget brilliant, from conception to delivery.

Amy Lane
Amy Lane RITA nominee & bestselling author of the Johnnies series and the Green's Hill series.

Your A Game is a career changer. Damon and Heidi’s branding approach helps you learn what sets you apart in a very crowded fiction landscape and, more importantly, how to use that information to your advantage. Regardless the level of your career, every author should take advantage of these fabulous resources. I promise, you’ll never think of your public image and your marketing the same way again!

Joanna Shupe
Joanna Shupe bestselling, award-winning author of the Knickerbock Club series and the Wicked Deceptions series

Your A Game is relevant for everyone - whether you're just starting out or have been doing your own marketing thing forever. It isn't just the same five tips repackaged - this one is literally a game changer.

Tere Michaels
Tere Michaels bestselling author of the Vigilante series and the Faith, Love, Devotion series

The only truly useful marketing guide I've ever found...Your A Game doesn't rely on what worked for someone else, but effectively helps you find your own marketing platform.

Anne Tenino
Anne Tenino bestselling author of the Romancelandia series

Heidi and Damon have broken the "code" with Your A Game, a vital tool for any author serious about promotion and branding. The customizable, easy-to-follow program gives the author common sense suggestions to accommodate individual needs. The antithesis of the cookie cutter approach, Your A Game guides you down the path that best suits your ultimate goal.

Brita Addams
Brita Addams bestselling author of the Tarnished series

Privacy Policy

Any contact information collected by the Your A Game authors and their staff via newsletter, giveaway, or direct exchange will adhere to the following privacy policy:

  • No information collected in any venue by Your A Game will be distributed in any way to any third party at any time unless specifically stated.
  • Your A Game newsletter subscribers must elect to join this mail-serve themselves and will not be added manually unless this is specifically requested in writing. No information collected will be used to populate any other newsletter or mailing lists, including the personal mailing lists of the authors of this book.
  • For contests, winners will be announced on one or all of the following public mediums: the Your A Game website, Twitter, Facebook, newsletter, Rafflecopter, or other social media service. Only the name given as an entrant will be displayed. No emails, addresses, or phone numbers will ever be shared when winners are announced.
  • Information collected for giveaways will be saved only for purposes of picking winners and delivering giveaway prizes. Reply emails from winners will be saved only to verify receipt of notification. Any physical addresses collected for purposes of this contest will be used only to mail prize winnings and will not be saved or used for any other purpose now or at any time.

If you have questions about this privacy policy, please email us at