Why are games fun? There are certain types of interactions we each enjoy and jackpots we pursue. That’s true for board games, team sports, and giant multiuser arenas like online roleplaying games, paintball, and yes, even genre promotion. So what prize are you playing for?
No two authors approach the challenges of a genre fiction career the same way or for the same reasons. Identifying your strengths, habits, and professional interests allows you to play the best game you can and helps you strategize with your colleagues. We believe that promotion works best when it's communal, interactive, and joyful.
Think of your play style as your piece on the A-game board. The play style (and path) you choose will change the discoveries and rewards you’ll encounter along the way. Play for what matters to you Get specific about the kind of success which would mean the most right now. Knowing your goal (and play style) gives you skin in the game and helps you play well with others.
Remember: promo always requires a team effort. Cooperation and reciprocation help the entire genre community. Awareness of your own style will help you form meaningful partnerships with a likeminded A-gang that fires on all cylinders. Help folks help you.
Go with your gut. None of these play styles are inherently negative or positive and none of them are more or less likely to succeed. There are humble Performers and selfish Socializers. Over your career you will probably operate as all of these at one point or another. What distinguishes each type of player is what motivates them and what they want to accomplish. Each of us has shown all of these behaviors at one time or another. These player styles literally arise from what interests you and what you find rewarding.
What’s your primary focus right now? What kind of a promotional strategy appeals? What sounds like the most fun way to develop your career? What kind of success do you want?
In other words, what kind of an A-gamer are you?